Maserati
Art Director / Photographer / Editor
This Maserati Monterrey campaign followed Maserati’s slogan “excellence through passion” celebrating the surrounding sceneries of Monterrey. We selected La Huasteca to showcase this powerful and unique rocky mountain with the idea that Earth provides the raw materials that with knowledge, dedication, passion, and excellence are transformed into the components that make the slick, high-end Maserati car.
Working in collaboration with the producer, we decided to go for a black car to make it easier for the edition as La Huasteca is a dusty environment, and scouted the area for locations that best fit the brief. The photoshoot took place in the morning and in each location I asked the driver to place the Maserati in particular angles taking into consideration where the sun was hitting as we did not have covers to block it, and we planned to take the details shots with natural lighting after we came back to the Maserati store as harshness of the sun was not going to be a problem in that case.
Mood Board
Before/after
I edited the selected images with Photoshop removing any unwanted reflections on the car as well as cleaning the dust and balancing the lighting and color of each image.
