As the Art Director for the Maserati Monterrey campaign, my vision centered on embodying the brand’s motto, 'Excellence Through Passion,' by seamlessly blending the elegance of Maserati with the dramatic landscapes of Monterrey. La Huasteca’s iconic rocky formations became the perfect setting to symbolize the raw materials of the Earth, transformed through craftsmanship, dedication, and innovation into the sophisticated engineering of Maserati’s high-performance vehicles. This campaign celebrated the synergy between nature’s grandeur and human achievement.